Website Using Gutenberg Blocks
A modern e-commerce Website built with WordPress and Woocommerce with a focus on performance and user experience.
WordPress
Gutenberg Block Editor
PHP
Custom Theme
ACF
Responsive Design

Overview
Everything Dog is a New Zealand-based online store and resource hub for dog lovers, offering products, advice, and community support. I developed the website using a fully custom WordPress theme built around the Gutenberg block editor to give the client maximum flexibility and performance. The site is designed to be fast, mobile-friendly, and easy to manage.
Our Role:
- Designed and developed a custom WordPress theme tailored to client requirements
- Built custom Gutenberg blocks to allow flexible content editing and layout creation
- Integrated WooCommerce to showcase dog-related products and manage orders
- Created reusable block patterns for consistent page building
- Optimized site speed and mobile responsiveness
- Implemented custom post types for blogs, products, and resources
- Set up intuitive admin controls for non-technical content updates
Key Features:
- Custom WordPress theme using Gutenberg block editor (no page builder plugin)
- WooCommerce integration for product catalog and cart functionality
- Custom-built Gutenberg blocks and reusable layout templates
- Fully mobile-responsive and optimized for performance
- SEO-ready architecture with clean, semantic code
- Easy backend experience for managing products, posts, and static pages
- Newsletter sign-up, contact forms, and community-focused sections
Business Value Delivered:
- Empowered the client with full control over website content using Gutenberg
- Delivered a clean and professional brand presence tailored to dog lovers in New Zealand
- Increased customer engagement and online visibility through blog and product integration
- Improved load times and mobile performance for a better user experience
- Built a scalable, low-maintenance solution aligned with future growth
Interested in a similar project?
Get in touch to discuss how we can help with your next digital initiative.